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ItsWeekend.wtf

Side Project | Product Manager/Product Designer

Duration: 4 months (December 2024-March 2025)

Overview

ItsWeekend.wtf was a weekend planning platform built to simplify how users explore and organize their weekends. Whether it’s attending an event, enjoying a dining experience, or planning a short getaway, the platform provided a one-stop solution for making weekends memorable.

As a Product Manager/Product Designer, I was responsible for:

• UI/UX Design: Crafting user-friendly and visually appealing interfaces.

• Operations: Ensuring smooth workflows and processes across the platform.

• Marketing: Devising strategies to promote the app and attract users.

The project was developed as a collaborative side project by me and two friends.

Key Features

1. Events

   • Users could book or create/list events (e.g., meetups, adventure trips, workshops).

   • Event creators could manage attendees and share event details directly.

2. Dine-In

   • Explore and book dining experiences curated for unique culinary adventures.

   • Users could browse based on location or cuisine preferences.

3. Trips

   • Plan weekend getaways or explore curated travel options.

   • Personalized trip suggestions based on user preferences and location.

4. User-Centric Design

   • Location-based suggestions tailored to the user's city.

   • Clean and intuitive interface for seamless navigation.

5. Search and Filter

   • Powerful search functionality with category-based filters.

   • Discover events, dining spots, or trips based on date, type, or location.

     
     

Technologies Used

• UI/UX Design: Figma for prototyping and wireframes.

• Hosting & Integration: Firebase for backend services and notifications.

Challenges

• Time Management: Balancing the project alongside work and personal commitments.

• Seamless Execution: Ensuring the alignment of design, operations, and user needs.

• Marketing: Creating awareness with limited resources.

Learnings as a Product Designer

1. User-Centered Design:

   • Conducting user research and usability testing to create intuitive designs.

   • Iterative design processes helped refine user interfaces for better engagement.

2. Cross-Functional Collaboration:

   • Balancing design priorities with practical implementation taught me effective collaboration.

3. Aesthetic and Functional Design:

   • Learned to maintain a balance between visually appealing designs and functionality.

Learnings as a Product Manager

1. Holistic Thinking:

   • Balancing responsibilities across design, operations, and marketing provided a broader perspective on product development.

2. Agile Mindset:

   • Iterative development cycles and quick feedback loops improved the overall quality of the app.

3. Marketing Strategy:

   • Devised low-cost, high-impact marketing campaigns to attract initial users.

4. Operations Management:

   • Streamlined workflows for event listings, booking processes, and user support.

Outcomes

• User Engagement: Delivered a streamlined experience for event discovery, dining reservations, and trip planning.

• Skill Development: Gained valuable hands-on experience in product management, design, and marketing.

• Project Legacy: While the project was a side initiative, it served as a stepping stone for understanding end-to-end product development and management.