BPCL PIPELINEONE UI/UX Design
Role: Freelance Product Designer
Timeline: December 2023 – June 2024
Client: BrickRed Systems Pvt. Ltd.
Project Scope: SaaS Product for Web, Desktop, and Mobile Applications
The Challenge
Bharat Petroleum Corporation Limited (BPCL) required a cutting-edge digital solution to manage their pipeline operations more effectively. The goal was to streamline and centralize 180 processes across multiple verticals, ensuring efficiency and scalability. This solution, named PipelineOne, would serve as a SaaS platform for BPCL’s desktop, web, and mobile users.
The verticals addressed included:
Operations
Health, Safety, Security, and Environment (HSSE)
Right of Use (ROU)
Procurement & Contract Services (P&CS)
Projects
Human Resources (HR)
Finance
Inventory Management
Maintenance
The complexity of the workflows demanded a design that was both intuitive and robust, tailored to meet the needs of BPCL’s diverse user base—from field operators to senior executives.
My Role: Leading the UI Design
As the primary UI designer for PipelineOne, I was tasked with building a user-friendly interface to address BPCL’s operational challenges. My responsibilities included:
Process Analysis & User Research
Collaborated with BPCL stakeholders and engineers to analyze 180 processes across various verticals.
Conducted user interviews to understand the specific challenges faced by different roles within the organization.
Designing for Complexity and Scale
Created a scalable design system to maintain consistency across all screens and platforms.
Designed 1,000+ Figma screens, incorporating workflows, role-specific dashboards, and user journeys for desktop, web, and mobile applications.
Prototyping & Iteration
Developed interactive prototypes for user testing and iterative improvements.
Ensured the designs aligned with BPCL’s operational goals and corporate branding.
The Solution
PipelineOne emerged as a unified platform that seamlessly integrated workflows across the following verticals:
Operations
Real-time monitoring dashboards and activity logs for efficient task management.
Health, Safety, Security, and Environment (HSSE)
Compliance tracking tools and interactive analytics for safety metrics.
Right of Use (ROU)
Streamlined processes for land acquisition and documentation management.
Procurement & Contract Services (P&CS)
Vendor management and procurement lifecycle tracking with real-time updates.
Projects
Milestone tracking for budget, tasks, and deadlines, ensuring cross-team collaboration.
Human Resources (HR)
Modules for attendance, leave management, training, and workforce development.
Finance
Tools for budgeting, cash flow analysis, and financial reporting.
Inventory Management
Automated stock updates and efficient supply chain tracking.
Maintenance
Preventive maintenance scheduling and equipment health monitoring tools.
Impact
The successful deployment of PipelineOne had the following measurable outcomes:
Streamlined Workflows: Centralized management of 180 interconnected processes.
Enhanced User Experience: Role-specific designs ensured ease of use and higher adoption rates.
Scalable Design: The platform was built to adapt to BPCL’s evolving requirements, ensuring longevity and usability.
Reflections
Working on PipelineOne was a deeply enriching experience. It challenged me to:
Collaborate effectively with diverse teams to deliver a product that met complex requirements.
Simplify intricate workflows into user-friendly designs without losing functionality.
Design at scale while maintaining attention to detail.
The success of PipelineOne stands as a testament to the power of thoughtful design in transforming industry operations.
Note on Confidentiality
Due to confidentiality agreements, the UI designs for PipelineOne cannot be shared publicly. However, the project’s logo has been included to represent the work.
